The Merseybeat Story, which is held at Fort Perch Rock, New Brighton, home of the famous Tower Ballroom; has presented many Merseybeat icons in its monthly event. It consists of talks with question & answer sessions and live music from the featured artist.  Past participants have included:
King-Size Taylor, John Gorman (Scaffold), The Undertakers, Jackie Lomax, Group One with Harry Prytherch on drums and Faron to name a few.....

On 18 February 2007, The Merseybeat Story  announced the inauguration of the 'Merseybeat Hall of Fame.'  The first Inductee was Mr Sam Leach, in recognition of his life-time work and services to Beatles and Merseybeat history.  Sam has a rich history from his early promotions at The Tower Ballroom, his legendary club promotions at the Cassanova Club, the Iron Door Club and the Peppermint Lounge, to his John Lennon memorial concert at St Georges Plateau, Liverpool.

Special guest, Mr Johnny Hutchinson (The Big Three) presented the award to Sam.

The master of ceremonies was Harry Prytherch (Remo Four, Group One)